''African tribeswomen were known to apply body paints, Arabic women used kohl eyeliners to accentuate eyes and scented oils to smell nice.'' Well thats just the natural tendecy of woman to decorate their body to look more femenin. Capitalism just took the things to the extreme.
But that’s the point… Is it just a natural tendency ? Or is this a problem that is far more deep seeded into our culture(s) and history than we could imagine.
I think capitalism has certainly contributed to it, but I don’t think it’s the cause or the root of the “problem”.
Answering to your post about Killing Us Softly... Everything said in this video is a sad, well known truth. But it would be stupid and dangerous to limit these considerations to women only. Men are not subject to the same sexist agressive objectification, but are victims too of this terribly violent social pressure. Be virile, be strong, be handsome, be the alpha male, be successful, be rich.
If there is a hell down there (and if it's not the parisian subway already), advertising is its antechamber.
I absolutely agree with you that men are often subjected to the same pressures but I don’t think it is stupid to focus on it specifically in terms of a female perspective.
Unfortunately, the pressures placed on men, and the concurrent objectification of men, whilst it exists and is a terrible/sad thing doesn’t discount the fact that the objectification of women does contribute to certain gender roles and cultural perspectives that “allow” (or don’t dis-allow is that even a word) and even encourages violence against women.
That video makes a really valid statement in that the objectification of women, the removing the “personal” side of the advertisement allows people to view women as less than human, just body parts that can be used/abused.
And yes I know that not everyone that sees those pictures will think that way but what about those people that DO think that way? Does it not encourage that thought/behaviour?
I think the reason we focus on it so much as a topic for women, as opposed to men is because is there is a certain culture of violence against women. Domestic abuse, rape, verbal abuse etc in regards to women outnumber those of men quite drastically.
I think thats it’s great that there are discussions about this kind of thing, asking why, asking ourselves if we are part of the problem (on some level I definitely am)
As for the advertising, agree completely. There’s a joke by bill hicks where he says that people in advertising are sucking satans cock. I agree ;)
Thanks for writing in. Took me ages to reply because I’m usig the teeny keypad on my iPhone to type this whole thing heh
I blame the capitalism.
It’s definitely possible to blame “the” capitalism… Specifically in regard to using sex and objectification got advertising etc… But women had these pressures well before capitalism was a major force. Feudal europe for instance has records of women using potions and creams to make their skin glow, African tribeswomen were known to apply body paints, Arabic women used kohl eyeliners to accentuate eyes and scented oils to smell nice.